PRIVACY POLICY

Effective Date: February 12, 2026

Welcome to Good Standing (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights.

1. Information We Collect

We may collect the following information:

A. Information You Provide

When you:

  • Make a purchase

  • Create an account

  • Join our community or challenges

  • Sign up for email updates

  • Enter a giveaway

  • Contact us

We may collect:

  • Name

  • Email address

  • Shipping and billing address

  • Phone number

  • Payment details (processed securely by our payment provider)

  • Account login information

  • Fitness challenge submissions or user-generated content

B. Automatically Collected Information

When you visit our website, we may collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on pages

  • Referral source

  • Cookies and tracking data

We use tools such as:

  • Shopify (or equivalent eCommerce platform)

  • Google Analytics

  • Email marketing platforms (e.g., Klaviyo, Mailchimp)

  • Social media pixels (Meta, TikTok, etc.)

2. How We Use Your Information

We use your data to:

  • Process and fulfill orders

  • Send order confirmations and updates

  • Provide customer support

  • Improve website performance and user experience

  • Send marketing emails (if you opt in)

  • Personalize content and product recommendations

  • Run contests, giveaways, or community features

  • Manage fitness challenges or member access

We do not sell your personal data.

3. Email Marketing

If you subscribe to our emails, we may send:

  • Product announcements

  • Drop alerts

  • Community updates

  • Promotions

  • Fitness challenge information

You can unsubscribe at any time using the link in any email.

4. Cookies & Tracking Technologies

We use cookies to:

  • Improve website functionality

  • Analyze traffic

  • Support retargeting ads

  • Personalize your experience

You can control cookies through your browser settings. Some regions (such as the EU) may see cookie consent banners in compliance with GDPR.

5. Third-Party Services

We may share data with trusted service providers including:

  • Shopify (or store platform)

  • Payment processors

  • Email marketing providers

  • Analytics platforms

  • Shipping carriers

  • Advertising platforms

These providers only process data necessary to perform their services.

6. Your Privacy Rights

Depending on your location (including GDPR or CCPA regions), you may have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Request data portability

  • Opt out of marketing communications

To exercise these rights, contact us at:

7. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill orders

  • Maintain legal compliance

  • Resolve disputes

  • Improve services

8. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from minors without parental consent.

9. Future Features

We may expand into:

  • A mobile app

  • Online training portal

  • Digital memberships

Any future features will follow the same privacy principles outlined here.

10. Changes to This Policy

We may update this policy from time to time. Updates will be posted on this page with a revised effective date.

11. Contact Information

Good Standing

📍 Las Vegas, Nevada

📧 [email protected]

No passengers. Only those who push back.

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